Campaign Planning & Feasibility Study
Assess Your Readiness. Build a Blueprint for Campaign Achievement.
A successful fundraising campaign starts long before the first gift is secured. It begins with understanding your organization's readiness, identifying opportunities, and building a plan for success.
Our Campaign Planning & Feasibility Study helps organizations determine whether they're ready to launch a capital or comprehensive campaign, establish realistic fundraising goals, and build the foundation for a strong effort.
Through confidential stakeholder conversations, organizational assessments, and strategic planning, we provide the insights and guidance you need to move forward with clarity and confidence.
Timeline: 3-4 months
What’s Included
Our feasibility study evaluates several key areas to help your organization prepare for a successful fundraising campaign:
Stakeholder & Prospect Interviews: Conduct confidential interviews with 15–25 key stakeholders to assess support, gather feedback, and identify potential campaign opportunities.
Organizational Readiness Assessment: Evaluate board engagement, staff capacity, fundraising systems, and internal resources to determine your campaign read
Campaign Goals & Timeline: Develop realistic fundraising targets and timeline recommendations based on organizational capacity and stakeholder feedback.
Volunteer Leadership Structure: Design a campaign leadership framework, including campaign cabinets, committees, and volunteer roles.
Gift Planning & Giving Opportunities: Develop a gift range chart and identify named giving opportunities to uplift campaign fundraising objectives.
Solicitation Strategy: Outline an approach to donor engagement, solicitation sequencing, and securing campaign commitments.
Campaign Communications Planning: Create an initial communications framework to build awareness, inspire giving, and communicate your campaign's purpose and impact.
What You’ll Walk Away With
At the conclusion of the feasibility study, your organization will receive:
Comprehensive Feasibility Study Report: A detailed evaluation of campaign readiness, stakeholder feedback, fundraising potential, and key considerations.
Clear Campaign Recommendation: An informed recommendation on whether to move forward, adjust your approach, or strengthen organizational readiness before launching.
Strategic Campaign Blueprint: A detailed plan outlining recommended fundraising goals, timelines, leadership structures, and solicitation strategies.
Volunteer Recruitment Strategy: A practical approach to identifying, engaging, and recruiting campaign leadership and volunteers.
Why A Feasibility Study?
A strong campaign begins with a strong foundation. Our Campaign Planning & Feasibility Study is ideal for nonprofits considering a capital or comprehensive fundraising campaign that want to assess their readiness, establish achievable goals, and build stakeholder support before launching.
Launching a major fundraising campaign is a significant investment of your organization's time, resources, and relationships. Understanding your readiness before making that commitment can make all the difference.
Rather than moving forward based on assumptions, our feasibility study provides an objective, data-informed perspective on your organization's campaign potential. We help you identify strengths, address challenges, and build the leadership and community support needed for success.
Whether your organization is ready to launch or needs additional preparation, you'll walk away with a clear understanding of your next steps and a path forward you can feel confident in.
Ready to Explore What’s Possible?
Let's evaluate your campaign potential and develop a thoughtful plan for moving forward.